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Services

Animation & Design

Client

Williams

Year

2023

Who knew Skiing and Patio Lounging would go so well together?

Williams Ski & Patio

2D Type design for Williams brand animated video

About

We were approached by our neighbors at Williams Ski & Patio to craft designs for their brand film. Williams is quite the unique business, selling ski’s in the winter and patio furniture in the summer. The most interesting thing was scanning/handling original Williams ads, some from hundreds of years ago. 





The Process

We had the chance to visit Williams Ski & Patio to better understand the historical significance of this local business. We put on our white gloves and paged through Williams magazine ads from 1980 and Tent ads from 1920's. We began scanning these ads to later compile into the film.

Movement

Once we combined collage cutouts with modern typography, the result was distinct to any brand film we've seen before. We knew we had to dial up the animation curves for snappy match cuts, clean transitions, and subtle collage animation.

2D Type design for Williams brand animated video

Credits

Client Williams Ski & Patio

Design & Animation Noodle

Film Production Ryan Mjoen

Music & Sound Design Dominic Pierri

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