Design & Direction
A gift card for everyone 1 to 100 years old.
Okay, if you're 101, you can enjoy it too.
We had the chance to team up with our friends at Target to illustrate and design a spiffy new cover for their June Birthday Gift Card. Huge thanks to Target's creative team for having us along. Is your birthday in June? Well, this one is for you.
Creative Director + Designer Doug Alberts
We started with oodles of doodles exploring space, composition, logo placement, and overall expression.
We developed a guide for expressions and shape language which served as a way to diversify/unify our balloon friends.
Finally, we explored color alternatives to gush over. We had a great time finding the perfect balance of color, contrast and hue.