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Services

Direction, 3D Design, Illustration

Client

Target

Year

2023

A gift card for everyone 1 to 100 years old. Okay, if you're 101, you can enjoy it too.

Birthday Balloons

Balloons

"Happy Birthday!"

​We had the chance to team up with our friends at Target to illustrate and design a spiffy new cover for their June Birthday Gift Card. Huge thanks to Target's creative team for having us along.

 

Is it your birthday? Well, this one is for you.

​We started with oodles of doodles exploring space, composition, logo placement, and overall expression.

01

3D smiling Balloons

​We developed a guide for expressions and shape language which served as a way to diversify/unify our balloon friends.

02

​Finally, we explored color alternatives to gush over. We had a great time finding the perfect balance of color, contrast and hue.

03

Credits

Client Target

Creative Director & 3D Designer Doug Alberts

Production Noodle

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