Services
Direction, Design, Animation
Client
Secret Melatonin Gummies
Year
2023
An expressive, Educational spot all about Sleep. It is the most important thing, after all.
Catch Your Z's
About
We had the opportunity to work with a Secret Melatonin Gummy Brand on this short educational spot, highlighting the benefits of sleep. With everyone's sleep patterns so different, we decided to explore styles of all kinds and stitch them together with expressive movement.
The Process
We began this project with rough and scratchy napkin sketches. While we knew these served as placeholders, there was a certain charm that came from the line quality. We took this as a guiding light for future Designs.
Design
Everyone's sleep is unique. How can we visualize this? We used multiple design styles to highlight different sleep patterns. We linked these frames together through movement and transition.
Credits
Client Secret Melatonin Gummies
Production, Design, Animation Noodle
Creative Director Doug Alberts
VO Talent John Patneaude
