Origin
Studio Film
2024
Starting from 0,0,0.
Origin is a meditation on movement, perspective, and ultimately change from one point to another.
The Idea
Our goal was to create a vibrant, graphic 3D film that felt punchy, quick, and expressive. But this was no small task. We wanted the style to feel unique, tangible, and well, different from anything else we've seen before.
Designing for 3D
We pulled references like "I Spy" and took special note of the primary pallete they used. We began designing a library of 3D shapes that we could use anywhere at any scale. This gave us the flexibility to start designing quick compositions. Where the real magic started is when we began to skew shapes in perspective, almost reversing how our eye perceives space.
Motion is Everything
The star of the show is the white sphere. We decided it was best to keep it our focal point, wherever it decided to go. We used snappy match cuts, expressive motion, and dynamic transitions to aid its journey. The rest is history.
