Origin
Studio Film
2024
Starting from 0,0,0.
Origin is all about movement, perspective, and the journey of change—moving from one point to the next."
The Idea
We set out to make a vibrant, punchy 3D film—something quick, expressive, and full of energy. But pulling that off was no small task. We wanted a style that felt unique, tangible, and, most of all, unlike anything we’d seen before.
Designing for 3D
We took inspiration from things like "I Spy" and paid close attention to their use of primary colors. From there, we started designing a library of 3D shapes that we could use at any size and in any scene. This gave us the freedom to create quick, dynamic compositions. The real magic happened when we started to twist and skew those shapes in perspective, almost flipping how we normally see space.
Motion is Everything
The white sphere is the star of the show. We made sure to keep it as the focal point, letting it lead the way wherever it went. To make its journey more engaging, we used quick match cuts, lively motion, and smooth transitions. And from there, everything just fell into place.
