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HULU  Ident // How the "W" Was Won

We had the pleasure of teaming up with our friends at Hulu on an Ident that celebrates Football and its fans, and of course, getting the “W.” We started with a range of concepts, varying in taste clusters, and narrowed our selection down to Sports. We landed on a style that felt expressive, yet captured the rigidity of Football. Come celebrate in the endzone with us.

Credits

Client Hulu

Production, Design, Animation Noodle

Sound Design & Music Ambrose Yu

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Storyboards

Styleframes

End Card ALTS

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Thanks

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