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Services

Direction, Design, Animation

Client

Hulu

Year

2023

​How can you capture the sweat, energy, impact, noise, and beauty of Football? We threw a Hail Mary and found out for ourselves.

How the "W" Was Won

Touchdown.

We had the pleasure of teaming up with our friends at Hulu on an Ident that celebrates Football and its fans, and of course, getting the “W.” We started with a range of concepts, varying in taste clusters, and narrowed our selection down to Sports. We landed on a style that felt expressive, yet captured the rigidity of Football. Come celebrate in the endzone with us.

Hulu logo animation transition

Credits

Client Hulu

Creative Director Doug Alberts

Production, Design, Animation Noodle

Music & Sound Design Ambrose Yu

Football Player animation for Hulu
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