Animation, Design, & Direction
How can you capture the sweat, energy, impact, noise, and beauty of Football? We threw a Hail Mary and found out for ourselves.
How the "W" Was Won
We had the pleasure of teaming up with our friends at Hulu on an Ident that celebrates Football and its fans, and of course, getting the “W.” We started with a range of concepts, varying in taste clusters, and narrowed our selection down to Sports. We landed on a style that felt expressive, yet captured the rigidity of Football. Come celebrate in the endzone with us.
Creative Director Doug Alberts
Sound Design + Music Ambrose Yu