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Animation, Design, & Direction

Services

Hulu

Client

Year

2023

​How can you capture the sweat, energy, impact, noise, and beauty of Football? We threw a Hail Mary and found out for ourselves.

How the "W" Was Won

We had the pleasure of teaming up with our friends at Hulu on an Ident that celebrates Football and its fans, and of course, getting the “W.” We started with a range of concepts, varying in taste clusters, and narrowed our selection down to Sports. We landed on a style that felt expressive, yet captured the rigidity of Football. Come celebrate in the endzone with us.

Hulu logo animation transition
Football for Hulu, NFL, Referee, Field
Football for Hulu, NFL, Referee, Field
Football Player animation for Hulu

Client

Hulu

Credits

Creative Director   Doug Alberts

Production  Noodle

Sound Design + Music  Ambrose Yu

Football for Hulu, NFL, Referee, Field
Football for Hulu, NFL, Referee, Field
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