Restore
Hatch
Product & Interactive
2025
We set out to transform Hatch's in-app experience and refine its brand/product identity. By simplifying navigation and replacing complex visuals with clean, minimal design elements, we created a user experience that feels effortless and serene.
A Mile In Our Shoes
Hatch we love you, but hear us out.
Our first Hatch in-app experience felt a bit more complex and fragmented than expected. Imagining ourselves as users—lying in bed, groggy, and just wanting to tweak an alarm—it was clear the process required more steps than it should.
Original UI from Hatch App
Into Calm
We set out to reimagine the app experience and elevate the Hatch brand to new heights. Out went the intricate illustrations; in came sleek, minimal buttons. We traded noisy patterns for clean, glowing illuminations, creating a refined aesthetic that embodies simplicity and calm.
And Integration was easy thanks to Lottie & Rive.
Shiny New Film
We enhanced Hatch's brand with a sleek product video for Restore 2.0, blending minimalism with dynamic light glints, expressive motion, and product/UI frames to guide the story.
Credits
Brand/Product Experience for Hatch
Production, Design, Animation, 3D Product Model Noodle
Creative Director Doug Alberts
Producer Stef Alberts
