Teen Safety
Discord
Brand Campaign
2024
The internet is full of surprises... and sometimes the unexpected.
We teamed up with the fantastic folks at Discord to bring their Teen Safety series to life. The ask was to create 8x videos, each with its own unique safety situation in a zany world. The campaign had everything from sleek UI motion graphics to a 3D hero video that tallied up around 500k views.
The Problem
Safety can feel like a rare thing on the internet, especially for teens. So how do we show that Discord is a place where teens can hang out with friends safely, no matter which server they join?
The Solution
Our solution? We created a wild, unpredictable world that captured the chaotic nature of the internet. To balance that, we built a safe "dome" around Discord, where users can relax and hang out, protected from the madness beyond.
The Design
We really embraced the Discord color palette, and the hues came together beautifully in 3D. We were encouraged to tap into our signature mix of 2D and 3D to connect with the Gen Z crowd. We also paid close attention to Discord's UI and made sure to round all the corners for a more unified, clean look.
Early Process
We put together character sheets and shared them with the client. The best part? Laughing together over the wild, quirky creatures we came up with.
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Other Spots
Along with the Hero video, we also created 7 other fun-packed spots. Here are some of our favorite moments.
Credits
Creative Director Doug Alberts
2D Design Axel Kinnear, Marco Cheatham
3D Design Doug Alberts, Noah Selbitschka, Matt Lupo, Vitor Mancini
3D Animation Doug Alberts, Noah Selbitschka, Matt Lupo, Vitor Mancini
Cel Animation Axel Kinnear
Storyboards Axel Kinnear, Marco Cheatham
Producer Ryan Mjoen
Sound Design & Music Dominic Pierri