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Services

Direction, Design, Animation

Client

Discord

Year

2023

Anything can happen online... Anything.

Discord Teen Safety

Discord logo for Discord brand film

About

We partnered with the amazing team at Discord to help visualize their Teen Safety series. The ask was to create 8x videos ranging in style from UI Motion Graphics to 3D Hero Videos. Here's to staying safe on Discord, no matter where you land.

Safety Under The Stars

The Problem

Safety is the last thing you'll find on the internet, especially for teens. How can we visualize that Discord is a safe place for teens to hang with friends on all servers? 

The Solution

Our solution was to create a zany world that reflected the unhinged, unpredictable nature of the internet. We juxtaposed this idea with creating a safety-dome where Discord users are safe from the outer reaches of the internet.

The Design

We leaned heavily into the Discord pallete, and the hues began to pair beautifully in 3D. We were asked to lean into our unique blend of 2D/3D for our Gen Z audience. In addition, we took special note of Discord's UI and decided to round corners universally.

The Process

We created character sheets and shared them with the client. Our favorite part was laughing together over the wacky, crazy creatures we made together. I mean come on, it doesn't get better than that.

Additional Spots

We created 7x other spots in addition to the Hero. Here are some of our favorite moments.

Wumpus animated asset for Discord Safety Film

Credits

Client Discord

Production Noodle

Creative Director Doug Alberts

2D Design Doug Alberts, Axel Kinnear, Marco Cheatham

3D Design Doug Alberts, Noah Selbitschka, Matt Lupo, Vitor Mancini

3D Animation Doug Alberts, Noah Selbitschka, Matt Lupo, Vitor Mancini

Cel Animation Axel Kinnear

Storyboards Marco Cheatham, Axel Kinnear

Producer Ryan Mjoen

Music & Sound Design Dominic Pierri

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