Rebrand
Noodle
Branding & Systems
2025
When we started Noodle, we wanted to create a motion studio that felt like us—playful, polished, and full of heart. But as we grew, we realized it was time for a refresh.
This rebrand isn’t just about a new logo or colors (though we love them). It’s about refining who we are. We kept things simple, human, and full of warmth—just like the work we love making.
Into Calm
We set out to reimagine the app experience and elevate the Hatch brand to new heights. Out went the intricate illustrations; in came sleek, minimal buttons. We traded noisy patterns for clean, glowing illuminations, creating a refined aesthetic that embodies simplicity and calm.
And Integration was easy thanks to Lottie & Rive.
Into Calm
We set out to reimagine the app experience and elevate the Hatch brand to new heights. Out went the intricate illustrations; in came sleek, minimal buttons. We traded noisy patterns for clean, glowing illuminations, creating a refined aesthetic that embodies simplicity and calm.
And Integration was easy thanks to Lottie & Rive.
Into Calm
We set out to reimagine the app experience and elevate the Hatch brand to new heights. Out went the intricate illustrations; in came sleek, minimal buttons. We traded noisy patterns for clean, glowing illuminations, creating a refined aesthetic that embodies simplicity and calm.
And Integration was easy thanks to Lottie & Rive.
Into Calm
We set out to reimagine the app experience and elevate the Hatch brand to new heights. Out went the intricate illustrations; in came sleek, minimal buttons. We traded noisy patterns for clean, glowing illuminations, creating a refined aesthetic that embodies simplicity and calm.
And Integration was easy thanks to Lottie & Rive.
Credits
Creative Director Doug Alberts
Producer Stef Alberts
